I've written a full UK-wide pricing guide(linked below), but the question I actually get asked in person is more specific: “what should a business like mine, round here, pay?” So this is the local version — what West Sussex trades, cafes, shops and professional firms genuinely pay for websites in 2026, what that money buys, and where the value sits between doing it yourself, hiring locally, and going to a Brighton or London agency.
The Short Answer, By Business Type
- Trades (plumber, electrician, tiler, plasterer, gardener): £800 – £2,000 for a bespoke brochure site with service and area pages. This tier wins local search in most West Sussex towns.
- Cafes, restaurants, salons: £1,200 – £3,500 including menus or price lists, photo galleries, and booking via an integrated system.
- Independent shops going online: £1,500 – £5,000 for an e-commerce build, plus the platform's monthly fee if you use one.
- Professional firms (solicitor, accountant, consultant): £2,500 – £6,000 for a trust-led multi-page site with detailed service pages.
- Something bespoke (booking systems, portals, dashboards): £5,000+ depending entirely on scope.
What Those Budgets Look Like In Practice
Some real, local shapes of project (drawn from work I've actually done around here). A tiler serving Littlehampton, Arundel and Bognor Regis: a photographic hero, six service pages, six town pages, a review wall and click-to-call — a proper local-SEO engine at brochure-site money. A family-run cattery in Selsey: a calm five-page site with structured data that finally made them findable. A heritage plasterer: eight specialist service pages that surface for period-property searches across the county. None of these needed a five-figure budget; all of them needed the local landing pages and technical groundwork a template rarely gets right.
Local Freelancer vs Brighton or London Agency
The same business site is typically 2–3× more expensive from an agency— a £2,500 freelance build quotes at £6,000–£10,000 from a Brighton agency and more from London. You're paying for a team, an office and a project manager, which makes sense for large brands running multiple workstreams. For a West Sussex SME the practical differences usually run the other way: with a local freelancer you talk directly to the person building the site, you can meet face to face in Chichester rather than on a video call, and the person who built it is the person who answers when something needs changing in a year's time.
The honest caveat: one freelancer has one pair of hands. If you need brand strategy, video production and a 40-page site delivered in parallel next month, an agency is the right tool.
What Should Be Included (Check Before You Sign)
- Bespoke design (not a recycled template), built mobile-first
- SEO foundations: proper page titles, structured data, sitemap, fast load times
- Local landing pages for the towns you serve — this is what wins “your trade + town” searches
- Contact routes that suit how your customers behave: click-to-call, WhatsApp, short forms
- You owning everything — domain, hosting, content, code
Usually not included at these prices: copywriting, professional photography, and ongoing SEO. All worth having; all should be priced separately and openly.
The Ongoing Costs Nobody Mentions
Budget beyond launch day: hosting is £0–£25/month for most small sites on modern platforms, domains around £10–£15/year, and maintenance (updates, backups, small changes, security) typically £30–£150/month depending on how active the site is. If you're in a competitive market — Chichester or Worthing centre, say — ongoing local SEO is where growth actually comes from, and that's a separate monthly conversation. A site that costs £1,500 and generates two extra jobs a month has paid for itself before spring; that's the maths that matters, not the sticker price.
Why The £300 Website Costs More Than The £1,500 One
Every year I rebuild sites that were “done cheap” a year or two earlier — template sites that never ranked, DIY builds that broke on phones, offshore builds nobody can update because nobody knows where the code lives. The pattern is always the same: the cheap site produced nothing, the business waited a year for it to start working, then paid properly anyway. If the budget genuinely isn't there yet, a well-made one-page site with a proper Google Business Profile beats a sprawling cheap template every time — start small and real, not big and hollow.
Want A Fixed Price For Your Project?
Tell me about your business and I'll send back a fixed-price quote with a clear timeline — usually within 24 hours. Based in Selsey, working across West Sussex and Hampshire.